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Authentic marketing made easy
In a digital landscape flooded with content and ads, standing out demands more than strategy—audiences must feel an authentic connection with a brand. This issue explores how entrepreneurs can craft marketing strategies that resonate deeply with their audiences, fostering genuine connections and long-term loyalty.
Living
Build success by building relationships
Caspar Lee
Innovation
The ikigai of marketing
Aligning your brand’s purpose with audience values creates lasting impact and business growth. The ikigai framework helps marketers find the sweet spot between passion, expertise, market needs, and value. Purpose-driven brands build trust, foster loyalty, and connect with consumers on a deeper level. Learn how to integrate ikigai into your marketing strategy to create meaningful engagement and long-term success.
Andrea Gils Monzón
Innovation
Influencer marketing
Influencer marketing has evolved into a trust-driven strategy, delivering $5.78 for every $1 spent. With the creator economy surpassing $100 billion, brands are prioritizing long-term partnerships, community-driven content, and micro-influencers. From founder-led campaigns to TikTok’s rising impact, the future of brand storytelling is authentic, personal, and value-driven.
Isoken Ogiemwonyi
Creativity
Meaningful marketing
Meaningful marketing goes beyond selling, it builds trust, well-being, and lasting engagement. By integrating digital wellbeing into your strategy, you create authentic connections while reducing digital overload. Prioritizing mindful content, values-driven messaging, and genuine engagement helps foster brand loyalty. Learn how to simplify your marketing, focus on impact instead of reach, and create a business that aligns with purpose and sustainability.
Thao Vanessa Tran
Innovation
Use non-scalable actions to grow your business
Focusing on non-scalable actions can be the key to lasting business growth. Personal customer interactions, direct outreach, and hands-on problem-solving build trust, loyalty, and long-term success. While automation has its place, the most successful businesses prioritize human connection. By engaging authentically, founders gain valuable insights, strengthen customer relationships, and differentiate themselves in a crowded market. In an AI-driven world, the human touch is your biggest competitive advantage.
Jamie Wareham
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