Building human connections in business

Caspar Lee discusses leveraging collaboration and relationship-building skills from his YouTube career to successfully establish ventures like Influencer.com and Creator Ventures.

Embracing challenges and personal growth

Caspar highlights the value of stepping out of comfort zones, sharing his journey of overcoming fears like public speaking to achieve personal and professional fulfillment.

Purpose-driven marketing and AI’s role

Caspar reflects on ethical marketing practices, the impact of influencer marketing, and how AI will shape the future of content while preserving the value of human connection.

Reconnecting with joy

Caspar underscores the importance of hobbies, loved ones and stepping away from work to find balance and maintain joy in life and entrepreneurship.


: Start small, build credibility, and scale gradually. Success often comes from a steady, strategic approach rather than expecting immediate breakthroughs.


: Growth often lies in facing fears and taking small, consistent steps toward overcoming challenges.


: Success is a journey, not a destination—focus on meaningful connections and moments of joy along the way.


Success is just a series of tiny moments. Enjoy the journey, because the destination isn’t where happiness lives.

Insights from a creator-turned entrepreneur