August 13, 2024

Conversations with customers

Whether you’re trying to attract your first customer or working to build connection with your current audience, going straight to the source is a solid first step. This issue is filled with stories of innovation and lived experience and equips entrepreneurs with the tools and tactics to harness the power of empathy in customer relationships.

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Innovation

Be them, with them, about them

Business innovation can be a circuitous path. The “be them, with them, about them,” innovation framework offers simple steps to having conversations with customers and their support system, helping entrepreneurs gain a deep understanding of their ideal audience.
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Amena Schlaikjer

Community-driven and thoughtfully crafted business essentials.

There's a lot of noise on the internet. Instead of joining the fray, we craft content about the real priorities of real entrepreneurs. Read more about our mission to reconnect entrepreneurs with the joy of business.
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