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February 18, 2025

Authentic marketing made easy

In a digital landscape flooded with content and ads, standing out demands more than strategy—audiences must feel an authentic connection with a brand. This issue explores how entrepreneurs can craft marketing strategies that resonate deeply with their audiences, fostering genuine connections and long-term loyalty.

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Living

Build success by building relationships

Caspar Lee shares his journey from building a YouTube audience in South Africa to launching successful ventures like Influencer. He highlights the power of real human connections, embracing discomfort for growth, and maintaining joy in the entrepreneurial process. Caspar offers practical advice on marketing, leveraging collaborations, and staying grounded while pursuing ambitious goals.
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Caspar Lee
A diverse group of individuals collaborating on a project, engaged in discussion and sharing ideas around a table.
Innovation

The ikigai of marketing

Aligning your brand’s purpose with audience values creates lasting impact and business growth. The ikigai framework helps marketers find the sweet spot between passion, expertise, market needs, and value. Purpose-driven brands build trust, foster loyalty, and connect with consumers on a deeper level. Learn how to integrate ikigai into your marketing strategy to create meaningful engagement and long-term success.

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Andrea Gils Monzón
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Innovation

Influencer marketing

Influencer marketing has evolved into a trust-driven strategy, delivering $5.78 for every $1 spent. With the creator economy surpassing $100 billion, brands are prioritizing long-term partnerships, community-driven content, and micro-influencers. From founder-led campaigns to TikTok’s rising impact, the future of brand storytelling is authentic, personal, and value-driven.

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Isoken Ogiemwonyi
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Creativity

Meaningful marketing

Meaningful marketing goes beyond selling, it builds trust, well-being, and lasting engagement. By integrating digital wellbeing into your strategy, you create authentic connections while reducing digital overload. Prioritizing mindful content, values-driven messaging, and genuine engagement helps foster brand loyalty. Learn how to simplify your marketing, focus on impact instead of reach, and create a business that aligns with purpose and sustainability.

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Thao Vanessa Tran
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Innovation

Use non-scalable actions to grow your business

Focusing on non-scalable actions can be the key to lasting business growth. Personal customer interactions, direct outreach, and hands-on problem-solving build trust, loyalty, and long-term success. While automation has its place, the most successful businesses prioritize human connection. By engaging authentically, founders gain valuable insights, strengthen customer relationships, and differentiate themselves in a crowded market. In an AI-driven world, the human touch is your biggest competitive advantage.

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Jamie Wareham

Community-driven and thoughtfully crafted business essentials.

There's a lot of noise on the internet. Instead of joining the fray, we craft content about the real priorities of real entrepreneurs. Read more about our mission to reconnect entrepreneurs with the joy of business.
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